denim is a sturdy cotton fabric, blue in hue, used to make pieces of clothing that are meant to last. over time, just like leather, the natural material gets worn in, and in turn, softer & more comfortable. the material molds to the wearer.

besides being a modest staple, denim adjust each year to the trends set in place by the avant garde world of fashion. denim in general is cool & pretty comfortable. what does this have to do with beads, you may ask? it's twofold, we can talk about what you should pair with your latest looks, or we can celebrate denim the best way we know how - through our jewelry. 

denim jeans are a rustic american classic, easily paired with toned-down stones or glitzy crystal. we want to give you both options.